By the athlete, for the athlete
PostPlay
Big exposure for small-school athletes
How It Works
Step 1 — Tell Us About Your Business
Let us know your budget, goals, and the type of student-athlete you'd love to team up with.Step 2 — Meet Your Local Athlete Matches
We'll send you a curated NIL Kit with matched athletes, a contract, content plan, and outreach guidance.Step 3 — Launch with Real Influence
You approve it. They post it. You get authentic brand love from a local audience that actually cares.
Simple, Transparent Pricing
Local Launch Kit — $300
A quick, easy NIL campaign that helps local brands show up in the community.
✔ 3–5 matched athletes
✔ Contract template
✔ Content plan
✔ Outreach message copyFull Season Kit — $750
A full NIL rollout — built for growth and long-term partnership.
✔ 5–10 matched athletes
✔ Everything in the Launch Kit
✔ Campaign calendar
✔ One-on-one brand support
✔ Post-campaign recap + engagement review
Campus Partner Package — Custom
Want to bring PostPlay to your school or work with multiple athletes? We'll tailor a custom setup to fit your team, budget, or marketing goals.
→ Inquire for a custom quote
Simple, Affordable, Built for Local Impact
Testimonials
"Quote 1" - Said Person
"Quote 2" - Said Person
"Quote 3" - Said PersonWe don't just get you views, we get you influence
Why It's Worth It
PostPlay helps small brands and small-school athletes win — together.✔ Local athletes who care about your brand
✔ Authentic exposure that converts
✔ Everything done for you — in days, not weeks
✔ Affordable pricing with no long-term commitment
✔ A real person, not just an algorithmReal partnerships. Local Impact. PostPlay.
About the Founder
Hayden Lamey is from Birmingham, AL and played basketball at Rhodes College in Memphis, TN. He also graduated from Vanderbilt Business School with his Masters Degree."I always wanted to make sports a part of my life long-term, but I found out pretty early I wasn't going to play in the NBA.
When NIL started, most of the action went to top tier schools and athletes at smaller schools felt overlooked. I started PostPlay to give athletes at smaller schools real NIL opportunities and help brands grow through partnerships that matter. PostPlay is the playbook I wish I had." - Hayden Lamey, Founder
Get Matched.
Go Live.
PostPlay makes NIL simple. Fill out a quick form, and we’ll deliver a custom NIL kit with matched athletes, a contract, and a plan — ready to launch in days.You focus on running your business. We’ll handle the athlete part.
Are You an Athlete Looking for NIL Deals?
We help athletes land real brands and real partnerships
What you get:
Outreach to brands that fit your vibe
Help pricing your value + closing deals
Support on content and deliverables
Want in?
Real Deals.
No Fees.
Just Play.
We help athletes land brand deals that make sense — no upfront costs, no pressure. You focus on playing; we handle the outreach, deal terms, and content support. If we find you a partnership, we take a small cut (usually around 10%) only when the deal closes. That’s it. No subscriptions, no pay-to-play — just real opportunities built around you.
